Hello! Designing for people

Senior Product Designer experienced in building and scaling digital products, leading initiatives end-to-end, from discovery to delivery.

I work at the intersection of strategy, UX, and data, driving problem definition, solution design, and decision-making focused on impact. My approach is centered on reducing friction, improving efficiency, and consistently evolving product metrics.

Throughout my career, I’ve contributed to products used at scale, collaborating closely with product managers, engineers, and stakeholders to align user needs with business goals. I’m comfortable working in dynamic environments, navigating different levels of complexity, from incremental improvements to entirely new solutions.

I’m based in Recife, Brazil, where I started my studies and built my foundation in Design. I’ve worked on projects for large companies in São Paulo, both on-site and remotely, expanding my perspective on product development and cross-functional collaboration.

I’m particularly interested in simplifying complex experiences, structuring clear solutions, and building products that create meaningful value for both users and businesses.

Skills: Product Design · UX/UI · Product Strategy · Discovery & Delivery · Experimentation · UX Research · Design Systems · Data-Informed Design · Product Metrics · AARRR · OKRs · Growth · Stakeholder Management