Senior Product Designer with experience building and scaling SaaS products, fintech platforms, marketplaces, and AI-powered digital experiences. I work end-to-end across Product Discovery, UX Strategy, and Product Delivery, combining product thinking, behavioral design, and data-informed decision-making to create solutions that generate measurable impact.

My work sits at the intersection of strategy, UX, data, and emerging AI workflows. Throughout my career, I’ve collaborated closely with product managers, engineers, researchers, and stakeholders to simplify complex experiences, reduce operational friction, and improve business and user outcomes through scalable product solutions.

Recently, I’ve been deepening my focus on AI-first product design, AI-augmented workflows, vibe coding, and no-code/low-code product development, exploring how AI can actively participate in ideation, prototyping, automation, and product deployment. This shift has expanded the way I approach product creation: moving from traditional handoff models toward faster and more integrated build cycles between design and execution.

Across companies like QuintoAndar, Hotmart, Ambev, Guide Investimentos, and Livelo, I’ve contributed to products used at scale, leading initiatives involving AI-powered learning experiences, fintech payment journeys, CRM platforms, growth optimization, marketplace operations, and creator tools. My work has driven improvements in engagement, retention, operational efficiency, NPS, and user experience quality.

I’m based in Recife, Brazil, where I built my foundation in Design before expanding my experience through collaborations with teams and companies across São Paulo and remote-first environments. I’m especially interested in building products that connect business strategy, intelligent systems, and human-centered experiences in practical and scalable ways.